As everyone in the mobile industry knows, the spring brings with it a lot of global conferences and summits. This is especially true for Israel, known as the host of many companies, which develop and do marketing for mobile apps and technologies. That’s why the Israel Mobile Summit is so important and well-known in the mobile world.
This year the IMS 2018 took place in the Israel Trade Fairs & Convention Center in sunny Tel Aviv and was attended by over 2,000 eager visitors from around the globe. During the course of the Summit over 60 speakers from 20 different countries gave talks, presentations and enlightening seminars.
The summit is in fact a part of Israel Mobile Week, which takes place at the beginning of June. The event occurs annually and is now in its 8th year. In the evening before the Summit, there was a badge pick-up event where everyone had an opportunity to start networking with Summit attendees and also got the badge without queuing next morning. The atmosphere was extremely friendly and warm, which greatly contributed to interesting discussions and open negotiations
The main agenda of the summit focused on the latest news and trends in:
- the user acquisition and traffic, which helped to explore ways in which advertisers can get users;
- mobile advertising, which revealed the new trends in the mobile ads market and new formats and strategies available to app and game developers;
- monetization and games, which uncovered the variety of solutions available for developers and showed multiple perspectives of the mobile monetization ecosystem;
- innovation and growth sector with the success stories from the mobile startups and the discussion of the hot trends in the mobile world.
Many of the panels were focused on what is perhaps the hottest subject in the mobile industry nowadays – anti-fraud prevention technologies.
Like every year, there was a startup arena featuring the best mobile startups, app developers and game publishers. In addition to that, in parallel to the Summit tracks and exhibition, a special space was allocated for meetings between summit attendees, which gave lots of opportunities and start for new potential projects.
Actually, The Israel Mobile Summit is considered to be one of the most influential in the EMEA world and features lectures from top speakers (such as, Noam Yasour from Mopub, Ronen Mense from Appsflyer, Yaniv Avraham from Startapp and Mariela Pavlova from Imperia Online), panels that discuss the hot mobile issues, an innovation platform, and many networking opportunities. The event has something in store for all attendees, whether app developers, entrepreneurs, game publishers, providers, app developers, networkers, or VCs.
After the Summit day there was a fantastic party, which also helped to create partnerships and understanding in a relaxed atmosphere.
Israel Mobile Summit is the greatest mobile show in town, attended by the best and brightest mobile minds! It was a great oportunity to meet so many interesting people, discuss mutually profitable cooperation opportunities and explore new ideas and offers.