HANNOVER MESSE 2019 incorporated CeBIT topics: from CeBIT 2018 to Hannover Messe 2019

MESSE

A couple of years in a row Altabel Group (our business development managers Helen Boyarchuk, Marina Karabanova, Elvira Golyak) attended CeBIT in Hannover, in 2017 and 2018. We got the impression of a great and immense tradeshow of industrial digitalization, thus in comparison to other formats it seemed to be too conservative and sort of mastodontic - and this opinion was quite widely shared among exhibitors we met and talked there, especially start-ups, they lacked the spirit of MWC or WebSummit. The organisers’ promise for 2018 was that it would be brand-new format and design, more inspirational conferences, networking opportunities and on-stage excitement and flair of a true festival.

MESSE

And it was a leap for CeBIT 2018, we personally enjoyed fresh atmosphere, and everybody expected even more progressive format from the 2019 year event.

MESSE

The new, revamped CeBIT gathered 2,800 participating companies, over 600 speakers on ten stages, and 370 startups from Europe, Africa and Asia. The hot topics were:

Artificial intelligence
Self-learning systems were a beacon theme in 2018. One of the key topics in this context was data security. Given that many dangerous attacks originate from employee workstations, several exhibitors presented automated security concepts.

Robotics
Artificial intelligence looks even more impressive when manifested in quasi-human form, like humanoid robots reacting to human feelings and answering questions.

Internet of Things
With the advent of 5G technology, mobile wireless data is about to take a quantum leap, and real-time data communications now make it possible to instantly implement many of the brand-new IoT applications also debuting at the venue floor.

Blockchain
This was vigorously debated, and several companies featured exhibits demonstrating that this technology is suitable for secure data transmission in the IoT, and also for renewable energy trading or car-sharing services.

 

Also we, as attendees, may outline that innovative autonomous driving and connected car initiatives in automotive industry were presented especially broadly at CeBIT, which is quite natural for the region, by such giants as BMW Group, Daimler, Bosch as well as numerous start-ups, especially from Germany.

Still as the 2018 year stats showed later, i. e. declining visitor numbers and continuing reduction in space bookings, CeBIT was still not in the focus...


MESSE

Technological developments within the digital economy have reduced demand for horizontal tradeshows such as CEBIT in recent years. Digitalization's innovative impact is particularly evident in the industrial application industries. As such, many of CEBIT's traditional core exhibitors have turned to events targeting these industries to generate new business. And consequently Deutsche Messe announced it would integrate CEBIT's industry-related topics into HANNOVER MESSE, while also developing additional CEBIT topics into specialist events for decision-makers from vertical industries.

"In recent years, many discussions within the German industry have involved the thematic overlap between HANNOVER MESSE and CEBIT. It is now time to integrate the topics from CEBIT that are relevant for manufacturing, energy and logistics into HANNOVER MESSE," said Dr. Jochen Köckler, CEO of Deutsche Messe AG. "We are currently examining the digital market to determine which remaining CEBIT topics we will develop into new events." Thanks for the past 33 years! “The topics it represented, such as digitization and artificial intelligence, are now seen as overarching tasks – which is also a success for CEBIT."

MESSE

Hannover Messe 2019 integrated with CeBIT topics debuted well, as the figures show, and this year German Chancellor Angela Merkel was accompanied by H. E. Stefan Löfven, Prime Minister of Sweden, to open the event.

MESSE

MESSE

The trade show line-up was as follows:

- Integrated Automation, Motion & Drives for Integrated Automation, Industrial IT, Power Transmission and Control, from mechanical engineering and robotics to process automation. The global hotspot for Industrie 4.0.
>2,400 Exhibitors, >9,000 Products, >550 Events, >96 % Trade visitors.

- Digital Factory for Integrated Processes and IT Solutions to enable the exchange of data between development, production, and distribution for virtual product development, for production planning and control, and for predictive analysis.
>660 Exhibitors, >1,600 Products, >300 Events, 95 % Trade visitors.

- Integrated Energy for Integrated Energy Systems for Industry, Heating and Mobility.
>1,000 Exhibitors, >4,700 Products, 500 Events, 95 % Trade visitors.

- Industrial Supply - Innovative Subcontracting Solutions and Lightweight Construction as a key topic.
>1,200 Exhibitors, >5,700 Products, >150 Events, 95 % Trade visitors.

- ComVac for Compressed Air and Vacuum Technology - Process automation, pneumatic systems, eco-friendly exhaust-air cleaning systems integral to tomorrow’s smart factories.
>270 Exhibitors, >950 Products, 28.800 Visitors, 96 % Trade visitors.

- Research & Technology - Experts in science and economics with insights into the industry of tomorrow, from cognitive systems for quality inspection to completely new methods of production.
>350 Exhibitors, >1,500 Products, >330 Events, 94 % Trade visitors.

 

5G and AI have been marked as enablers of breaking-through technology, so they became key discussions during Hannover Messe 2019 along with Autonomous Systems:

MESSE

- At the venue 8 showcases networked via 5G were presented, such, for instance, as 5G-controlled industrial robots, a replica of an automobile production plant – this was a world premiere of application to manufacturing.

- In terms of Machine Learning, various use-cases were presented - the most commonly used method is image recognition, other uses include digital assistants or intelligent bots, face recognition, speech recognition and speech processing, automated translation and transcription, text and video analysis, and autonomous driving.

- Industrie 4.0 was referred to as a modern industrial revolution with the foundation on Big Data, Artificial Intelligence and IoT, on the road to Smart Factory.

MESSE

MESSE

MESSE

It was pleasure to see how the companies, that we’re already cooperating with or have such a dialogue with, are doing so well at the show. High five! And at Altabel Group we look forward to supporting our customers further with our competency and make their brilliant ideas live.

MESSE

See you at Hannover Messe in 2020!