Israel Mobile Summit 2018

Israel Mobile Summit 2018

Our team members Elvira Golyak and Tatsiana Ilyasevich visited The Israel Mobile Summit, which was held on June 5 in Tel Aviv.

As everyone in the mobile industry knows, the spring brings with it a lot of global conferences and summits. This is especially true for Israel, known as the host of many companies, which develop and do marketing for mobile apps and technologies. That’s why the Israel Mobile Summit is so important and well-known in the mobile world.


Israel Mobile Summit 2018

This year the IMS 2018 took place in the Israel Trade Fairs & Convention Center in sunny Tel Aviv and was attended by over 2,000 eager visitors from around the globe. During the course of the Summit over 60 speakers from 20 different countries gave talks, presentations and enlightening seminars.

The summit is in fact a part of Israel Mobile Week, which takes place at the beginning of June. The event occurs annually and is now in its 8th year. In the evening before the Summit, there was a badge pick-up event where everyone had an opportunity to start networking with Summit attendees and also got the badge without queuing next morning. The atmosphere was extremely friendly and warm, which greatly contributed to interesting discussions and open negotiations.


Israel Mobile Summit 2018

The main agenda of the summit focused on the latest news and trends in:

  • the user acquisition and traffic, which helped to explore ways in which advertisers can get users,
  • mobile advertising, which revealed the new trends in the mobile ads market and new formats and strategies available to app and game developers,
  • monetization and games, which uncovered the variety of solutions available for developers and showed multiple perspectives of the mobile monetization ecosystem
  • innovation and growth sector with the success stories from the mobile startups and the discussion of the hot trends in the mobile world.

Many of the panels were focused on what is perhaps the hottest subject in the mobile industry nowadays – anti-fraud prevention technologies.


Israel Mobile Summit 2018

Like every year, there was a startup arena featuring the best mobile startups, app developers and game publishers. In addition to that, in parallel to the Summit tracks and exhibition, a special space was allocated for meetings between summit attendees, which gave lots of opportunities and start for new potential projects.


Israel Mobile Summit 2018

Actually, The Israel Mobile Summit is considered to be one of the most influential in the EMEA world and features lectures from top speakers (such as, Noam Yasour from Mopub, Ronen Mense from Appsflyer, Yaniv Avraham from Startapp and Mariela Pavlova from Imperia Online), panels that discuss the hot mobile issues, an innovation platform, and many networking opportunities. The event has something in store for all attendees, whether app developers, entrepreneurs, game publishers, providers, app developers, networkers, or VCs. For us the summit became a source of inspiration, new ideas and, hopefully, new projects and very productive cooperation. We met lots of like-minded colleagues and had dozens of talks.


Israel Mobile Summit 2018

After the Summit day there was a fantastic party, which also helped to create partnerships and understanding in arelaxed atmosphere.


Israel Mobile Summit 2018

Besides the official part of the summit, we did some sightseeing of the old part of Tel Aviv, walked along the historical city and admired the gorgeous scenery, hospitable people and friendly surroundings.


Israel

So,to sum it up,it was great for our team members to meet with so many interesting people, discuss mutually profitable cooperation opportunities and explore new ideas and offers. We loved our experience in Israel, and we will definitely be happy to dive into its warm and welcoming atmosphere again.